Fitlife Foods is proud to announce an exciting new partnership with West Bromwich Albion Football Club, as we become the official naming partner of the club’s training facility — now known as the Fitlife Foods Performance Centre.
This collaboration brings together two organizations united by a shared commitment to performance, nutrition, and wellbeing. Just as Albion athletes train to perform at their peak, Fitlife Foods empowers individuals everywhere to reach their personal best — on the field, at work
The Fitlife Foods Performance Centre serves as the home of Albion’s men’s and women’s first teams, as well as academy squads — a true hub for elite training and development. Through this partnership, Fitlife Foods is proud to support that environment of excellence while showcasing how food can power both physical performance and mental clarity.
At Fitlife Foods, everything we do is rooted in our purpose to help people feel, perform, and live better — one chef-crafted, macro-balanced meal at a time. Whether you’re chasing a championship or simply trying to win your week, performance starts with what’s on your plate.
